What We Learned About Fundraising in 2020
I’ll keep this intro short, because I’m sure, like me, you are already looking for ways to kick off 2021 with some new fundraising tactics,
January 1, 2021
I’ll keep this intro short, because I’m sure, like me, you are already looking for ways to kick off 2021 with some new fundraising tactics,
With #GivingTuesday behind us, I’m sharing a few observations and lessons learned that can be applied all year long. Email Name and Subject Line: I
Relationships are the building blocks, the literal foundation of philanthropy. “People give money to people” is a refrain we often hear. The COVID-19 pandemic has
Giving Tuesday always lands the Tuesday after Thanksgiving and is a day intended to promote charitable giving at the beginning of the holiday season. Since
I have written quite a bit in the last 6 months about how the fundraising landscape has changed as a result of COVID-19 and offered
We are rapidly approaching the end of the calendar year, a time when many donors make gifts and organizations tend to raise a significant portion
When I first started fundraising, the only digital tool available to raise money was email. We would send email updates, newsletters, and e-solicitations. Since then,
I started major gift fundraising 16 years ago. I’d say I’m in good company when I admit that I didn’t really know what I was
This summer, I suggest taking a step back and looking holistically at how you and your organization “prospect” or, in other words, what is your
I have often looked at volunteers and donors as distinct groups. Many organizations do, too. Volunteer management is sometimes a separate workstream from fundraising and
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